Wandsworth Exchange

Crafting an identity for a development of new apartments in Wandsworth.

Wandsworth Exchange Brochures
Wandsworth Exchange Pattern
Wandsworth Exchange Logo

Weaved with history

Wandsworth Exchange is a new development in one of London’s most desirable up-and-coming boroughs. Combining new apartments with retail and outdoor spaces, the development by L&Q needed an identity and marketing brochure.

During the research stages, we discovered Wandsworth’s history in textiles, silk weaving, calico printing and dyeing. In the mid 17th century Wandsworth gave refuge to French Huguenot craftsmen, where the River Wandle helped to power the industry.

Wandsworth Exchange Cover
Wandsworth Exchange History
Wandsworth Exchange Pattern
Wandsworth Exchange Overview

A rich tapestry

The identity takes inspiration from Wandsworth’s heritage, with a building naming system taking inspiration from types of fabric, an abstract pattern weaving through the brochure and a bold calico and black colour palette. The identity is continuing to be rolled out to adverts, on-site hoarding and development website.

Designed at Fresh Lemon, 2018

Wandsworth Exchange Photo 1
Wandsworth Exchange Photo 2
Wandsworth Exchange Map