Branding and packaging for a tea company with bags of personalitea

A tea shop with a difference

This project is a solution to a brief set by brand and retail consultancy FITCH, at the University of Hertfordshire: to create a unique space for the British high street.

What could be more British than a cuppa tea? However tea just hasn’t got the same trendy high street image as coffee shops and brands. We created a tea brand with a difference using witty word play, nostalgia and a slight eccentricity to capture the ‘British-ness’ of tea.

Tea Packaging - Flirtea

Bags of personalitea

We imagined a modern tea shop offering a range of blended teas that could be enjoyed in the shop or bought to take home. We associated a mood to each blend and with a bit of word play, words ending in ‘ty’ gave each tea a personality. This created a witty tone of voice to extend the brand onto other materials.

Tea Packaging - Blightea
Tea Take-away Cup
Tea Cup
Tea Packaging - Serenitea

A lot of creativitea

Bright colours and vintage imagery were chosen to match each personality, giving the brand a fun and bold visual language. The choice of recycled paper stock means the packaging and materials are eco friendly, as well as referencing the colour of a perfect cup of tea.

Student Project, University of Hertfordshire, 2013 (Updated 2018)
Collaboration with Caroline Solheim and Tomoko Monno
Featured in Green Packaging Solutions, 2016

Tea Bag
Tea Gift Card
Tea Shirt
Tea Loyalty Card