Smudge creates cool, creative and collectible stationery for kids. I worked with the team at Fresh Lemon on the branding, packaging and social media.
The identity is based around the brand motto ‘Make your mark’, reflecting their goal to stand-out in a market of cute and cuddly competitors. The logo was created from real mark-marking and a bright and bold core colour palette is paired with more textured scribbles for the main identity.
Smudge work with illustrators for stationery collections. Illustration-led packaging and social media graphics differentiate these ranges from the core range of products, which utilise scribble graphics created with the products themselves.