Nourish is a nutrition clinic specialising in dietary advice, varying food types based on the individual to improve health and recovery. Instead of diet fads, Nourish focuses on using the gut more effectively as a muscle to achieve a healthier, fitter digestive system.
Our challenge was to create a bold brand identity to stand out in a market of clean and clinical nutrition brands, focusing instead on the healthy and positive lifestyle Nourish promotes.
The brand is a visual representation of digestion in action through a set of flexible assets. The ends of the hand lettered logo are infinitely adaptable - extending across brand materials, looping around imagery or typography - and fluid graphic elements inspired by this add movement to the brand.
The bold colour palette is contemporary, positive and stays away from clichés and the clean typography contrasts with the fluid graphics.
Designed at Fresh Lemon, 2016