Initial brand explorations for an app to manage narrowboat syndicates.
The pattern experiments are inspired by some of the folk art found on traditional narrowboats and can be stacked, rearranged and re-coloured to create new combinations. I’m also experimenting with illustration styles for app on-boarding and marketing.
I’m currently working on user flows and wireframes for the key features of the app: Issue Management, for syndicate members to report, comment on and resolve problems with the boat; and Bookings, for members to book and manage dates for trips on the boat.
Above: Wireframes for initial onboarding flow.