Aucuparia is a consultancy focusing on parks and green spaces for the community. With Rowan being the client’s surname, the name Aucuparia is taken from the Latin name for a Rowan tree: Sorbus Aucuparia. The logo takes inspiration from this, incorporating a tree mark into the A.
The brand takes visual cues from green spaces; the colour palette is made up of greens and a border element around brand materials represents ‘spaces.’ Paired with simple typography, the brand is refined but modern.
Designed at SpectraKey, 2016